Get to Know
Shine True Creative
Shine True Creative inspires individuals and businesses to figure out who they truly are and what they truly stand for, then translate that into an authentic image that feels just right and attracts their best people.
Mary Diridon, MSW, CPCC
For the time being, Shine True Creative is a one-woman shop. This means each client gets personalized service with consistent quality.
As you may have guessed from the letters after my name, I didn't start out in the design field. I spent over 15 years as a behavioral health and wellness professional, first as a medical social worker, then directing a community counseling center, and finally in private practice as a life and business coach. But through it all, I've had a passion for aesthetics, design, and fashion. It's always been something that I did for fun or to help out my friends and family. And now I get to do it for my "day job." How great is that?!
It may seem like I did a complete 180 but really, my past professional experiences give me valuable insight and skills to use as a designer, stylist, and brand developer. I'm able to work with clients on a deeper level and therefore, give them a better, more spot-on product.
Let me explain:
The knowledge and techniques I gained as a social worker and counselor help me to guide clients past the emotional saboteurs and pitfalls of the branding process.
My understanding of psychology gives me insight into what my clients' target audiences may be thinking and how best to reach them
I use coaching skills to help clients gain clarity and self-awareness, as well as stay on track with their goals.
From my years directing a community counseling center, I am aware of the ethical standards and best practices many private practitioners must adhere to and can integrate them into my work, when appropriate.
Having run my own private practice, I know first hand the ups and downs of entrepreneurship, how precious resources are, and how much is at stake.
All of this comes together with technical training and practical experience so I can help my clients
overcome negative, fear-based thinking
gain a clear vision for their brands that they feel confident shining out into the world, and
create a visual presence that conveys that brand and attracts their best-fit people.
There are several essential core values that guide every aspect of Shine True Creative.
1. Uniqueness: Each one of us is wonderfully different. My creations are customized to reflect each client's uniqueness and, as such, they vary widely in style. This means there is no signature "Shine True Look." So, just because I'm all about shine and sparkles, doesn't mean I'm going to bling you out. Unless that's your thing, of course.
2. Simplicity: The human mind is likely to get overwhelmed and turned off when too many elements are competing for attention. I focus on keeping audiences engaged with creations that are as clean and simple as possible, while still authentically conveying each unique brand.
3. Self-Sufficiency: I want my clients to be able to keep up their sites and looks without having to re-hire me to make changes. I use platforms that are easily understood and provide training to clients on how to maintain Shine True creations on their own.
4. Accessibility: It's not necessary to spend outrageous amounts of time and money to bring a beautiful brand to life. Shine True Creative services are tailored to fit each client's lifestyle and budget.